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  USAIN BOLT APPOINTED AS NEW CEO

Mr Bolt is Appointed the New CEO (Chief Entertainment Officer) of Maison Mumm, the Number One Champagne House in France
Maison Mumm announced today the special appointment of Usain Bolt, one the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as CEO of the number one champagne house in France Maison Mumm.

In his new role, Mr. Bolt will take the lead in ideating unique and daring ways to bring celebrations to consumers everywhere through the energy, intensity and enticing freshness of Mumm. Bolt's long-term goal for Mumm will include spearheading initiatives to excite the world and ultimately aid in efforts to make Maison Mumm the top champagne house in the U.S.In the video, entitled “Usain Bolt, New Mumm CEO,” the Mumm bottle is dramatically lit atop a pedestal. Mr. Bolt comes into the screen and takes the bottle. He then does the unexpected: he sabers it with one of his gold medals.

In a short speech,Mr Bolt said, “I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways". “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”

“Maison Mumm is about exploring unexpected ways to celebrate with our fans,” said Cesar Giron, Chairman and CEO of Martell Mumm Perrier-Jouet. “By naming Usain as our Chief Entertainment Officer, we will work closely together to bring unique excitement through daring innovation to celebrations and moments of victory, large and small, around the globe.”

The appointment of Mr. Bolt is a daring first step in a series of planned exciting engagements between him and Maison Mumm. Those who dare to experience what Mr. Bolt and Mumm conceive are encouraged to stay tuned to forthcoming announcements that are certain to entertain, excite and inspire at www.mumm.com.

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